Receiving leads from Steel Cod
When a potential customer fills out the form (https://www.steelcod.com/contact) on our public website, we look at their information before sending the lead to the dealer.
- Confirm what dealers have showrooms within their geographic area
- Confirm the dealer sells the brand (or equivalent brand) that the customer is looking into
What the dealer receives
- Potential customer’s name
- Contact info
- Included customer’s message on what they are looking for
- What page on the Steel Cod site they came from (if available)
- To give some insight into what products they are interested in
- How many other dealers received the same message
What is expected from the dealer
- A prompt, appropriate response via email
- With manual follow ups if necessary
- The potential customer will not be automatically enrolled in any email messaging campaigns
- The potential customer will not be spammed
- The dealer acknowledges that the potential customer is not a guarantee of a sale