Steel Cod Analytics | Power Index for Dealer Leadership

See What Your Floor Is Actually Doing—Before the Numbers Show It 

Most retailers rely on the same signals to understand what’s happening in their business. 

  • Sales reports. 
  • Inventory movement. 
  • What sold last month. 

There’s nothing wrong with that. 

But all of it tells you the same thing: 

What already happened. 

And by the time you’re looking at it, your floor has already shifted. 

Because the reality is simple: 

  • Customers change. 
  • Salespeople adjust. 
  • The numbers show up last. 

The Power Index gives you visibility into that shift while it’s happening. 

See the Power Index in Action


What This Tracks (And Why It Matters) 

This isn’t tracking sales or quotes. You have that already. 

It’s tracking what your team is actually putting in front of customers. 

Every time a product is presented, compared, or worked into a conversation, that creates a signal. 

When those signals are aggregated across the platform, you start to see something most retailers never actually see: 

Where attention is moving right now. 

Not what sold last month. 
What’s being talked about today. 


What You Can Actually See 

Inside the Power Index, you’re looking at real showroom behavior—at scale. 

You can break it down by: 

  • Timeframe — what’s gaining traction vs. what’s falling off 
  • Category — where conversations are actually happening 
  • Brand Tier — how luxury, premium, and mass are showing up on the floor 
  • Geography — how your region compares to the rest of the market 

It’s not complex. 

It’s just clarity on where your floor is putting its energy. 


Understanding What’s Gaining Momentum 

Within each category, models are ranked based on how often they’re showing up in conversations. 

Each product gets a Power Rating—a direct reflection of presentation frequency. 

From there, you can see: 

  • Where it ranks 
  • How it compares within the category 
  • How much of the conversation it owns 

So instead of guessing what’s “popular,” 
you’re seeing what’s actually being led with. 


Why This Changes How You Operate 

Sales data tells you what worked. 

This shows you what’s starting to work. 

That’s the difference. 

Because if something is showing up more often: 

  • It’s easier to sell 
  • Customers are responding to it 
  • Your team is naturally leaning into it 

And if you can see that early, you can: 

  • Adjust what you present 
  • Align with what’s gaining traction 
  • Stop forcing what the floor has already moved past 

Most stores don’t see this until it’s obvious. 

This lets you see it early. 


One Important Thing 

Everything in the Power Index is: 

  • Aggregated 
  • Anonymized 
  • Market-level only 

No store exposure. 
No internal tracking

You’re seeing the market—not being measured by it. 


Accessing the Power Index

The Power Index will be made available in early April 2026 to appliance dealers with Steel Cod Enterprise subscriptions. An email with instructions to gain access will be sent when we launch.